CASETiFY is marking its 15th birthday by extending its ongoing partnership with G-DRAGON through the MAKE IT YOURS collection. The new drop shifts the focus from simple drop protection to the CASETiFY PLAYSET—a modular ecosystem of plush charms, tactile wristlets, and travel accessories designed to stack together from scratch.

Upgraded cases and modular magnetic tech

Upgraded Impact Cases headline the range, featuring scratch-resistant Glaze backplates alongside reflective Mirror options for emergency hair checks. 10 expressive prints—spanning cosmic stars and pop hearts with customisable text—form the base canvas. Users can swap modular bits like Jelly Wristlets, Snappy Candy Mirror Grip Stands, and Glitter Silicone Charm Cubes using the proprietary Love Lock magnetic attachment system.

Tactile charms and curated bundle sets

The Alphabet Plush series adds a bit of textured character, featuring individual letter charms that clip onto cases or double as bag accessories. To spare shoppers the ordeal of decision fatigue, three pre-curated sets—the iCON PLAYSET, LOVE POP PLAYSET, and NOVA PLAYSET—group complementary pieces together. Every PLAYSET order includes a graphic sticker pack and an exclusive G-DRAGON photo card set, with the prints extending to the Bounce Suitcase travel line.

Experiential launch event in Seoul

An interactive pop-up at the CASETiFY Dosan Flagship store in Seoul will transform the venue into a physical PLAYSET universe. Visitors can wander through giant plush installations, a Charm Cube foam pit room, and a workshop bar built for designing custom prints and building kits in person.

Collection availability and event details

The CASETiFY x G-DRAGON MAKE IT YOURS collection officially drops on August 27, with retail prices ranging from HK$49 to HK$719. The waitlist is open now, with the range arriving at physical CASETiFY STUDIO locations including LANDMARK in Central, K11 Musea in Tsim Sha Tsui, and Festival Walk in Kowloon Tong.